What it means
Demand is scored from lifetime orders in tiers: under 100 (cold), 100–499, 500–1,999 and 2,000+. A cold product may be new rather than bad, but you would be the one paying to find out.
Glossary
Cold demand
A product with fewer than 100 lifetime orders on AliExpress: not yet proven, so its score is capped at 40.
See Cold demand on real products
Product Score calculates it for every AliExpress product it scores, with a 0–100 Opportunity Score. Free plan, no card needed.