Formula
CAC = ad spend ÷ orders
What it means
CAC is total ad spend divided by the number of orders it produced. It differs by channel, creative, product and market, which is why Product Score compares each product's break-even CAC with channel benchmarks rather than a single number.
Our planning benchmarks are $9.50 for TikTok, $14.00 for Meta and $17.50 for Google Shopping in the US, scaled per market. They are estimates: replace them with your own campaign data when you have it.