What it means
Impulse purchase is one of the AI-rated dimensions. It matters most on TikTok and Instagram, where buyers decide in seconds. Our pricing guidance puts the impulse sweet spot at retail prices of $19.99–$39.99.
Glossary
Impulse trigger
What makes a shopper buy on the spot: a low enough price, an instant visual payoff and no need to compare.
See Impulse trigger on real products
Product Score calculates it for every AliExpress product it scores, with a 0–100 Opportunity Score. Free plan, no card needed.