CAC benchmarks · Germany
Dropshipping CAC benchmarks: Germany
We model ad costs in Germany at 0.80× the US level. Customers are cheaper to reach than in the US, but prices and order values are usually lower too. These are planning estimates, not measured data.
0.80× US ad costs
3 ad channels
TikTok CAC
$7.60
$1.90 less than the US ($9.50)
Meta CAC
$11.20
$2.80 less than the US ($14.00)
Google Shopping CAC
$14.00
$3.50 less than the US ($17.50)
Break-even price
The retail price you need in Germany
The lowest price at which a product costing $8.00 covers each channel's CAC after payment fees and a returns allowance, with no profit left. Price above it to make money.
TikTok
CAC $7.60Break-even retail
$16.90
for a $8.00 product · 2.1× markup
Meta
CAC $11.20Break-even retail
$20.72
for a $8.00 product · 2.6× markup
Google Shopping
CAC $14.00Break-even retail
$23.70
for a $8.00 product · 3.0× markup
Selling to Germany: payment and import notes
Every import into the EU is subject to VAT (19% in Germany); registering for IOSS lets you collect it at checkout on orders up to €150 and avoids surprise fees at delivery.
Score products for Germany
Pick Germany as the market when you start a research to get break-even CAC against these benchmarks. Free plan, no card needed.