CAC benchmarks · United Kingdom
Dropshipping CAC benchmarks: United Kingdom
We model ad costs in United Kingdom at 0.90× the US level. Customers are cheaper to reach than in the US, but prices and order values are usually lower too. These are planning estimates, not measured data.
0.90× US ad costs
3 ad channels
TikTok CAC
$8.55
$0.95 less than the US ($9.50)
Meta CAC
$12.60
$1.40 less than the US ($14.00)
Google Shopping CAC
$15.75
$1.75 less than the US ($17.50)
Break-even price
The retail price you need in United Kingdom
The lowest price at which a product costing $8.00 covers each channel's CAC after payment fees and a returns allowance, with no profit left. Price above it to make money.
TikTok
CAC $8.55Break-even retail
$17.91
for a $8.00 product · 2.2× markup
Meta
CAC $12.60Break-even retail
$22.21
for a $8.00 product · 2.8× markup
Google Shopping
CAC $15.75Break-even retail
$25.56
for a $8.00 product · 3.2× markup
Selling to United Kingdom: payment and import notes
For parcels up to £135, UK VAT (20%) is charged at checkout by the seller or marketplace, so include it in your retail price.
Score products for United Kingdom
Pick United Kingdom as the market when you start a research to get break-even CAC against these benchmarks. Free plan, no card needed.