CAC benchmarks · Morocco
Dropshipping CAC benchmarks: Morocco
We model ad costs in Morocco at 0.35× the US level. Customers are cheaper to reach than in the US, but prices and order values are usually lower too. These are planning estimates, not measured data.
0.35× US ad costs
3 ad channels
TikTok CAC
$3.32
$6.18 less than the US ($9.50)
Meta CAC
$4.90
$9.10 less than the US ($14.00)
Google Shopping CAC
$6.12
$11.38 less than the US ($17.50)
Break-even price
The retail price you need in Morocco
The lowest price at which a product costing $8.00 covers each channel's CAC after payment fees and a returns allowance, with no profit left. Price above it to make money.
TikTok
CAC $3.32Break-even retail
$12.35
for a $8.00 product · 1.5× markup
Meta
CAC $4.90Break-even retail
$14.03
for a $8.00 product · 1.8× markup
Google Shopping
CAC $6.12Break-even retail
$15.32
for a $8.00 product · 1.9× markup
Selling to Morocco: payment and import notes
Cash on delivery is the dominant payment method in Morocco, so budget for failed deliveries, and expect longer delivery times on AliExpress shipping lines.
Score products for Morocco
Pick Morocco as the market when you start a research to get break-even CAC against these benchmarks. Free plan, no card needed.