CAC benchmarks · United States
Dropshipping CAC benchmarks: United States
We model ad costs in United States at 1.00× the US level. This is the base the other markets are measured against. These are planning estimates, not measured data.
1.00× US ad costs
3 ad channels
TikTok CAC
$9.50
same as the US
Meta CAC
$14.00
same as the US
Google Shopping CAC
$17.50
same as the US
Break-even price
The retail price you need in United States
The lowest price at which a product costing $8.00 covers each channel's CAC after payment fees and a returns allowance, with no profit left. Price above it to make money.
TikTok
CAC $9.50Break-even retail
$18.92
for a $8.00 product · 2.4× markup
Meta
CAC $14.00Break-even retail
$23.70
for a $8.00 product · 3.0× markup
Google Shopping
CAC $17.50Break-even retail
$27.41
for a $8.00 product · 3.4× markup
Selling to United States: payment and import notes
US import rules for low-value parcels changed in 2025, so check current duties on China-origin goods before you set a retail price.
Score products for United States
Pick United States as the market when you start a research to get break-even CAC against these benchmarks. Free plan, no card needed.